Vision and Mission

Our Vision
We set out on this journey to create quality healthy breakfast for the family, helping busy working mothers in preparing quick and easy brown rice drink.

Our Mission
- To make healthy food affordable and simple
- Obsessed with natural vitamins | minerals
To advocate in human health
Our Honest Approach
We source the freshest brown rice from Malaysia’s tropical paddy field. Then process it using the ‘award-winning’ high technology method
to produce a high volume of brown rice drinks at a lower cost.
We’re health-passionate and obsessed with advocating
for human health.


Our Rare Brown Rice
Our brown rice is ‘greenish‘ in color, you would rarely see this in the market. That’s because of the fresh quality we source from our northern Malaysia paddy field. The greenish color fades after about 2 weeks on the shelve. It’s amazing that we manage to keep a total of 17 nutrients within this superfood.
The Goodness of Our Brown Rice Powder
Our brown rice powder is up to 6.5 times more nutritious than cooked brown rice. For every 100g of NutriBrownRice®, manganese serves as the highest daily value (D.V.) at 75%, followed by vitamin E (41% D.V.), magnesium (27% D.V.), phosphorus (25% D.V.), and choline (22 % D.V.). Besides, vitamin E in NutriBrownRice® is as high as 3 avocados for 6.1g/100g.

In 2014, we started serving to hospitals as in-patients menu drinks. In 2020, we have served over 500,000 consumers, due to the popular digestive-care effect of NutriBrownRice®️. We enhanced our formula by removing lactose, making NutriBrownRice® 100% vegan and hypoallergenic.
We Give Back to Our Community

We appreciate our front-liners contribution
We appreciate our national heroes’ bravery and selflessness. About 1000 servings of NutriBrownRice® are donated to our front-liners at Hospital Kuala Lumpur. We wish to cheer them up and make them feel full longer while battling this pandemic.
Bringing joy to needy
We care for people in need and believe food could bring joy. We went to Petaling Jaya’s Beautiful Gate Foundation For The Disabled and given out our NutriBrownRice® and Nutribran™. What makes us happy is our opportunity to give back to society, not luxurious meals or fancy clothing.


A tribute to front-line healthcare professionals
We wanted to express our gratitude to these amazing heroes who worked tirelessly round the clock. We approached Gleneagles Hospital in Kuala Lumpur and Ms. Hoo, the CEO received NutriBrownRice® for her front-line professionals.
Sending warmth to KPJ front-liners
Front-liners dedication and commitment are truly admirable. We sincerely care for them and this time we visited KPJ Healthcare Selangor. Sharing our top-selling brown rice beverages with the front-liners there was truly fulfilling.


We care for you, front-liners
We contributed a small part by providing Sunway Medical Centre front-liners with our palatable NutriBrownRice®. We hope that every healthcare front-liners stay safe and energize while dealing with patients.
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