Our Story
A touching story...
how we started
In 2014, the founder’s son was diagnosed with a bone infection. The side effects of antibiotics had weakened his son’s stomach. His son became lactose-intolerant and thin. Yet, it’s hard to find natural lactose-free milk in the market.
His sister-in-law and uncle also passed away due to cancer. Our founder aspired to search for food that is lacking in the human diet. Thus, he came to realise the benefits of ‘greenish’ brown rice – the ‘king’ of all grains. Today, NutriBrownRice®️ is one of the famous brands among those with digestive issues.
NATURAL VITAMIN E
CANCER FIGHTING NUTRIENTS
We discovered the gap of vitamin E lacking and human being’s consumption in cancer-fighting. And the great news is we successfully retain high vitamin E from the brown rice powder we produce.
Our Milestone
Mama Papa Readers‘ Choice Award
This award is only given to deserving brands, based on the combined votes and positive opinion of our readers rating the products and services they have used. NutriBran™ Pure Organic Quinoa & Pure Brown Rice awarded as the Best Healthy Baby Food.
The National Mark of Malaysia Brand Certification
Successfully certified as The National
Mark of Malaysian Brand Certification Scheme by SIRIM QAS & SME Corp.
*In the last ten years, less than 300 companies have earned this certification!
WINNER: Natural Health Magazine's Readers' Choice Award 2018, Vol 97 Malaysia
The Natural Health Reader’s Choice Awards 2018, presented in conjunction with A Healthy Lifestyle, is now in its 9th year as a trusted testimony to the recognition and excellence of the many brands of products available in the Malaysian market in the categories of health, wellness, beauty, and wellbeing.
Obtained Registered Trademark
After more than 3 years of application, we’ve finally obtained our Registered Trademark.
Awarded DIPLOMA in SIAL INNOVATION, Shanghai
A panel of juries including world-renowned food specialists and celebrity chefs. Full range of NutriBrownRice® were recognized as health groceries that are nutritious, delicious and convenient.
NutriBrownRice® was also featured at the SIAL Paris 2016 in France.
Abrand Food Rated 4 Star
SME Corporation Malaysia has officially conducted a report on Abrand Food Manufacturing for its Competitiveness Rating Evaluation. (www.smecorp.gov.my)
WINNER of Halal Hi-Tech
Challenge 2016
Abrand Food is 1 of the 10 recipients of the total of RM5,000,000 grant. Panel of Judges in this competition includes SME Corp of Malaysia,
JAKIM Malaysia, Malaysian Innovation Agency & Halal Development Corporation.
Singapore Health Promotion Board Endorsement as HEALTHY FOOD
The full range of NutriBrownRice® is being endorsed by Singapore Health Promotion Board as “Healthier Choice” under the cereal beverage category with “Higher in Whole-grains” logo. (www.hpb.gov.sg)
THAIFEXtaste Innovation Show FINALIST
Handpicked from over 700 entries, this product indicates where the next trends and innovation in F & B are heading next.
NutriBran™ (Purple Sweet Potato with Organic Quinoa – Instant) was a finalist in Thaifex 2019 for “Top Innovative Products.”
Islamic Innovation Challenge Award
Ministry Entrepreneur Development, SME Corp Malaysia, and PlaTCOM Ventures Sdn Bhd organized this Islamic Innovation Challenge 2019 Award Ceremony.
LIVE on Astro AWANI and AXN Bizsmart Challenge
Mr Branden Kuan, Director of Abrand Food (Owner of NutriBrownRice®), appearred as an advisor for this highly awaited Reality Show.
12th on Enterprise 50 Awards
Enterprise 50 (www.e50.com.my) is an annual award program coordinated by the SME Corporation Malaysia and Deloitte Malaysia, with sponsorship from RHB Bank and Telekom Malaysia (TM), to recognize and celebrate the accomplishments of well-positioning SME companies for the future. Abrand Food was awarded based on the company’s food-tech innovation, business scalability, market competitiveness, and world exportability.
BEST 1Malaysia Employer of The Year
Organized by the Ministry of Human Resources, Malaysia (Award as conferred by the Prime Minister of Malaysia). Award ceremony was broadcasted Live on Radio Television of Malaysia. The merits taken include our consistency in promoting local talents protecting the welfare of all employees.
Alliance BizSmart Challenge Eco World Entrepreneurship Award
More than 2000 contestants participated in this business challenge and NutriBrownRice® is awarded as champion in it. The panel of Judges includes:
- EcoWorld Malaysia
- Alliance Bank
- VISA
- Manulife
Started Supplying to Institut Jantung Negara (IJN)
Abrand Food started serving
NutriBrownRice® to patients in the Institut Jantung Negara ward. www.ijn.com.my
Cradle Fund Recipient
Cradle Fund has awarded Abrand Food an RM500,000 grant for its global competitiveness and sustainability in high-tech brown rice processing methods. (www.cradle.com.my)
Cradle Fund’s team is in love with NutriBrownRice®. It’s a form of recognition for Abrand’s proprietary food-tech innovation.
Our Range of Products Features
Lactose FREE
Lactose in milk sometimes causes symptoms like bloated, gassy tummy, or nauseous. We took away casein and allow customer to switch to lactose-free options can help those who have symptoms.
Gluten FREE
Gluten is linked with Celiac disease. It is mostly found in barley, wheat and rye. It causes allergies to autoimmune diseases and other forms of gluten intolerance. All NutriBrownRice®️ products except Oat with Soy Lecithin are gluten free.
Diabetic-Friendly
All no sugar-added NutriBrownRice®️ are diabetic friendly. The prebiotic found in NutriBrownRice®️ No Sugar Added is also friendly to blood glucose.
High in Vitamin E
NutriBrownRice®️ brown rice powder retains 2.3 times more natural vitamin E compared to home-cooked brown rice. The major difference of natural vitamin E and supplements are the tocopherol and tocotrienol contents.
Natural Nutrients
Vitamins and Minerals found are made of natural sources in NutriBrownRice®️. 8 vitamins and 8 minerals are found in our brown rice powder. Among these, 4 are high in its daily value namely manganese, vitamin E, vitamin B6 and magnesium.
Quality Packaging
In natural nutrients food products, packaging is the crucial factor to determine the nutrients retained and ensure the lowest oxidisation. We use high grade food packaging to ensure each products are nicely packed.
Vegan-Friendly
NutriBrownRice®️ can be a diary-free milk alternatives for vegan. It is derived from brown rice and is ideal to replace dairy milk in vegan diet.
Tube Feeding Friendly
NutriBrownRice®️ is suitable act as tube feeding diet to provide nutrients to tube feeding patients. However, it is advisable to follow your medical professional panels’ advice and guidance.